SEO content strategy to generate more visitors

The Basics of Website Analytics

When it comes to assessing the success of a website, conducting an analysis of the statistics on your website’s traffic can be an extremely useful tool.

Website analytics are basically statistics that allow marketing specialists to better design and run marketing campaigns based on data collection and analysis. Stats provide useful information that you can use to improve your overall online performance.

According to 2022 Small Business Website Statistics, many small business owners already have or plan to increase their firm’s online activities and many of them want to increase their online selling capabilities. Not surprisingly, 20% of small business owners perceive low traffic as their main website issue. So, even when the majority of Internet services will supply you with analysis and conclusions on web traffic, some basic knowledge about it could help you better understand traffic generation strategies.

Website Analytics

In today’s digital marketing landscape, the constant increase of available data makes analytics look like an overwhelming task for anyone that is not a specialist. And it certainly is. Just determining which data is relevant to your goals and needs could be a complex endeavor.

Since everything has a simplified version, let’s start by establishing that website analytics provide you with information that you can use to get better results.

Types of information

  • Who is visiting your website
  • What they are looking for
  • Which pages or products they prefer
  • How they navigate your website
  • Which are the most effective marketing efforts

Types of improvements

  • Defining the right techniques to attract more visitors
  • Testing different strategies to generate targeted traffic
  • Improving your website performance
  • Enhancing user experience
  • Boosting brand awareness
  • Measuring SEO content performance
  • Determining your content strategy
  • Tracking marketing campaigns results
  • Performing all sorts of changes to maximize profits
  • And much more!

Now that you are more familiar with the main elements of web analytics, here is a cheat sheet with the basic website metrics and KPIs that you can monitor to achieve your business goals, whatever they are.

Download the cheat sheet