What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is a combination of strategies implemented to improve the quality and quantity of unpaid traffic to a website or web page from search engines, such as Google, Bing, Yahoo, etc. Keywords, backlinks, and picture tags are some of the basic SEO techniques. Content marketing is the most cost-efficient tool to get high-quality visitors on your website and reduce your advertising budget.

How does SEO work?

SEO helps your website to rank high on search engines and attract high-quality visitors. It involves optimizing your website to cater to the specific niche of visitors based on what they search for online and how. This ensures your target audience can easily find your website through search engines.

Why does my business need SEO?

Nowadays, most customers search online before making a purchase. Each search engine uses a ranking algorithm to sort website results when a user searches for information online. SEO helps increase the chances that your website will be at the top of search results, thus increasing your website traffic as more people are likely to click on your website when searching online.

How can I learn more about SEO?

Each search engine uses a ranking algorithm, so there is not a simple solution to improve a website's ranking across all search engines. However, there are certain SEO strategies that can help improve your traffic on all search engines. You can find useful tips and the best resources here!